About

Meet Annette

I am excited to bring my lived experiences, intuition, industry expertise, and coaching tools to the work I do with individuals, teams, organizations, and communities. I have obtained both my CPCC and PCC certifications through the CoActive Training Institute and the International Coaching Federation.

I came to the Bay Area to work as a product manager and evolved into a marketing maven over 10 years working with big tech and startups, driving large-scale marketing & community initiatives with creative passion and a growth mindset. This experience allowed me to cultivate thriving teams and organizational success.

While employed in tech, my passion for community led me to create Shalon, an organization to drive vital conversations that connect, educate and inspire participants.

I grew up in Colorado, spent time in Atlanta, Paris and New York and currently live in San Francisco with my husband, new son and puppy. I love reading, dancing, hiking (in the wild and urban), cooking & eating. I am most energized when I’m surrounded by friends and family. Travel used to be a huge part of my life and I can’t wait to get back to exploring the world!

Areas of Expertise

  • Product and solution marketing

  • Program management

  • Cross-functional team building

  • Content development & brand amplification

  • Diversity, equity, and inclusion

  • Event-based, experiential initiatives

 

Meet Shalon

I created Shalon in 2017 to unite people and ideas through moderated conversation around a shared table (which became virtual in 2020). The goal is to bring people from all backgrounds and perspectives together to unwind and share our stories. Shalon encourages action oriented conversations about the topics that guests care most about - from community issues to personal and professional development. Connecting with generous experts, and curious, motivated individuals allows everyone at the "table" to expand their perspectives, make change and evolve.

* Everyone is invited to attend Shalon events, whether or not you are currently a coaching client.

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Testimonials

  • Annette's full of empathy and positivity! She has helped me look at things from a fresh perspective and I really needed that. My sessions with her offer me a lot of practical, easy-to-implement strategies geared towards improving different aspects of my life. With Annette's guidance and support, I feel re-energized and inspired to pursue my life and career goals. Ramya S.

    I was feeling lost when I first started working with Annette. I felt blocked and defeated in my career path. After my sessions with her, I would feel a burst of energy to create. Annette leads with questions v. answers. The homework she gave me sparked my creative side. I discovered more about myself and what I wanted in each session. Seeing my ideas on paper energized me in a way that I hadn't felt in a while. I'm so glad and grateful to have Annette as a coach. Jacqwi C